Denny's fanny pack/free value slam promotion scam

I received an e-mail yesterday morning about a promotion to purchase a fanny pack for $14.99 that would entitle you to one free value slam a day from March 2nd to April 14th.

The e-mail said the promotion would go live today, February 24th, at 11 am EST (currently, 9 am AZ time).

I clicked on the link in the e-mail the microsecond my satellite phone said it was 9 am.  That took me to the page for the promotion, which said the promotion didn't start until noon today (10 am AZ time).

I called the toll free for Denny's, who said the time in the e-mail was correct (and time on the promotion's page was incorrect).  So, I tried it while I had the rep on the phone.

I had to enter the *CORRECT* passcode SIX times before it took it.  By then, the so-called "promotion" was sold out.

If that is not the DEFINITION of a scam, I don't know what is.

I sent an e-mail through their website advising them of the BBB complaint I filed.  I don't expect anything to come out of either (I don't think they're reputable enough to honor the deal due to THEIR error).

Thanks.