Community Manager
Community Manager

Have you needed to pivot to launch or sustain your business due to COVID-19?

Welcome to the AARP Online Community! In conjunction with the Make Your Move entrepreneurship contest, now through September 30th, we are joined by Business Leader Keith Hall @KeithH119895. Please ask your questions by reply post below—all are encouraged to participate!


We’ve seen how businesses have successfully adapted to new social distancing guidelines with changes like enhanced online presence or curbside service. We would like to discuss how you’ve transitioned in the “new normal” and generate ideas on how every business, regardless of sector, can make it easier for customers to do business with them through these difficult times.


Have you needed to pivot to launch or sustain your business due to COVID-19?

Community Manager
Community Manager

Keith Hall is the President and CEO for the National Association for the Self-Employed.  He previously served as the National Tax Advisor for NASE where he offered tax advice to persons self-employed and micro-business owners. He is a certified public accountant and has been featured in The Wall Street Journal, The New York Times, The Washington Post and Good Housekeeping.


About the Contest: The purpose of the 2020 Make Your Move Contest is to help both business owners and aspiring business owners navigate and succeed through these difficult times. In addition to the chance of winning a meeting with Shark Tank's Daymond John and cash prizes, you'll have the opportunity to discuss key areas of business ownership and get advice from peers and leaders. Enter today! Ends 09/30/20. See Official Rules.

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I hope you are finding your experience in the contest one where you are gaining information on how to start or take your business to the next level.  


You know COVID-19 has required many if not all small businesses to pivot or re-think the way we not only do business but how we navigate the world.  I learned this AM about a business in Los Angeles about how she pivoted from selling jewelry to selling plants - something that helps bring a new energy to your space - now that we are all spending more time indoors.  I'm sure she never saw that coming.  What a great pivot!


How have you had to pivot?  Did you find yourself like the business owner in Los Angeles, thought you were focused on one thing but now totally doing something else?  Are you struggling with your pivot - @KeithH119895  our business leader is here to help.



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