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"Fine-Print" Advertising in the AARP Magazine and the AARP Bulletin

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"Fine-Print" Advertising in the AARP Magazine and the AARP Bulletin

Why do many advertisers in these AARP publications use some combination of asterisks, disclaimers and tiny "fine print" in their full-page (and even smaller) ads?  The type-size is extremely small, the density of the printing is light compared with almost everything else, and the "fine-print" text frequently runs across the full width of the entire ad, making it extremely difficult for the AARP target audience with any vision issues at all to read what the legal terms and conditions are, let alone understand them. This fine print isn't designed to help you, or else it would appear in large, readable type.  In fact, one full-page advertiser in the October 2021 AARP Bulletin warns you in its "fine-print" terms and conditions that it won't be legally liable for damages if its own health service provider is NEGLIGENT - which means they might give you incorrect information or fail to give you necessary information, and if you suffer some sort of injury or other loss as a result, the advertiser can't be held responsible. Shame on AARP for allowing advertising such as this.  Let AARP know you need this kind of advertising to stop immediately!     

 

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