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Re: "Fine-Print" Advertising in the AARP Magazine and the AARP Bulletin

Honored Social Butterfly

Re: "Fine-Print" Advertising in the AARP Magazine and the AARP Bulletin

@RobFaber wrote:

Why do many advertisers in these AARP publications use some combination of asterisks, disclaimers and tiny "fine print" in their full-page (and even smaller) ads?    


AARP has been involved with spurious advertising for years.


All I read is complaints that things aren't as they seem such as your comment.


This occurs especially in their "REWARDS" program.


Let me give you an example of AARP's "REWARDS" malfeasance.


I discontinued using AARP for coupons after this incident but they used to have a coupon book, sponsored/maintained by The Entertainment Book and maintained/sponsored by AARP.


A coupon appeared for a free round of golf at a local golf course with the purchase of a round of golf.


But there were several problems:


(1) The golf course was out of business.


(2) The golf course had been out of business for a year or more.


(3) The golf course was covered in weeds and overgrown.


(4) The property was fenced and padlocked by law enforcement because the owners had been involved in "illegal" activities.


Now, remember that #1 thru #4 occurred PRIOR to the appearance of the WONDERFUL coupon offered by AARP to play on this golf course.

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