Two identical cards, but different redemption points?

[GitaG508487]

Currently, there are two eGift cards available in the catalog.

1-800 Baskets.com $5 20,000 points
Fruit Bouquets $5 12,000 points

Both the above gift cards are issued by the same parent company (1-800 Flowers) and they both can be used at any of the 1-800 Flowers family of companies. So in other words, one can redeem Fruit Boquets gift card at 1-800 Baskets and vice-versa.

Given that they are essentially identical cards, why is there such a big point difference? Can we have some consistency in how gift cards are valued at?

[Karyn8]

It's actually 3 gift cards

1-800Baskets.com® Gift Card

 

20,000 Points$5 Value

1-800-Baskets.com® has a large selection of expertly designed and thoughtfully crafted gift baskets including fruits, gourmet foods, snacks, candies, and spa and wellness gifts perfect for such occasions as anniversaries, birthdays, housewarmings, new babies, career achievements, sympathy sentiments, and get well wishes. This gift card can also be redeemed at any of 1800Flowers.com nine brands.