10-20% discount off gift cards not reflective of true "discount"
AARP Rewards, please consider offering MORE higher priced gift cards, or as already mentioned numerous times for rewards points only. For example, if my "average" cost of a purchase at Boston Market is $45.00 then purchasing a $15.00 Boston Market gift card for $12.00 just provides me a savings of $3.00 on a $45.00 purchase (not exactly 20%!).
Having a savings of $1.00 on a $5.00 gift card or $2.00 on a $10 gift card is not beneficial to most users -- especially when restricted to three AARP Rewards purchases a month.