If I ran a transit system like if I was in charge of St. Louis Metro, I would really go thru the entire system and really find a way to really open the entire system to those over 50. I would even take the homepage cover phone with the young college student, take that down and replace it with a senior citizen. In Affton, MO which is highly populated with AARP members, I would take the numer of routes which is only 2, and increase it to 6. I would have all 6 of those routes run every 30 minutes at least. That way, the mainly young look at Waterway carwash and Kaldi's Coffee would look like if it has been hit by a loaded 1954 Diamond T 951 trailer truck!
Seniors are just antique people rich with history.