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Same Membership, Different Prices

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I too received AARP renewal notices a year before my membership was due to expire. Most of the time I put them in the recycle bin. Since I knew my membership expired in March, I opened the latest mailing because of the message of the envelope: NOTICE: Your Membership Options Have Changed.

Inside I find a "Renewal Confirmation" form with two membership options:
- Basic Membership (5 years @ $49)
- Stay Sharp Membership (5 years @ $55)

Both rates are lower than the price on the AARP website (5 years @$63)

I also found it strange that the ONLY way you can pay for these reduced price offers is to mail a check or money order along with the special form.

Has anyone else received this offer? Is it legitimate?  Why can't I find these options online? Is AARP practicing price differentiation and product differentiation?

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