If you can offer the public membership at $9 per year for 5 years, why can't you offer members a membership renewal for 5 years at $9 per year, even if it is a limited time offer? This only seems fair.
If your rationale is to build your membership numbers, then consider the rationale of MAINTAINING your membership numbers by not angering those of us who paid $12 per year!
By doing making the offer only for non-members, you force those who must pinch their pennies to let their memberships expire and watch for the next opportunity to join at a discounted price.
This strategy has never made sense. It hurts as much as helps. Cash-strapped members can feel ripped off. That's not good for AARP.
@rd7 Thank you for being a valued part of our family! All of our special membership offers are available to new members wishing to join as well as existing members who wish to renew. If you'd like to take advantage of this special offer of 5 years for $45 which amounts to just $9 per year, you can process your renewal here: [link removed- offer has ended]
Very glad to hear it, but perhaps your "Join Now" button should say "Join/Renew"? It seems I'm not the only one who took it to mean first time joiners only. Not even your promo copy is clear about that. Just a suggestion from an old advertising person. I did renew with the discount, by the way.
Has this offer expired? I have been a member for a VERY long time and have also volunteered with Tax Aide for many years. The cost of membership is becoming prohibitive, especially in these difficult times. When I follow your link, the cost for 4 years is now $63.00. I am seriously considering letting my membership lapse.
@cs29854125 Wow, I sure appreciate your long time membership and participation in our volunteer programs! The standard rate of membership is $63 for the 5 year term, however we occasionally have discounted offers to join or renew. The online promotion of $45 for 5 years has ended, but please give us a call so we can see what offers may be available to you over the phone: 1-888-OUR-AARP (1-888-687-2277). We look forward to speaking with you further!