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Cycling advocacy to seniors

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I am an avid cyclist living in a small city of about 25,000 in a county of about 65,000 people. I am interested in building a cycling community for seniors. The county has a beautiful trail network and is reasonably flat and accessible by bike. 

 

I was looking for advice from others who may have a similar interest or have experience in such a community. I am curious how to reach out to these folks, particularly those who do not see themselves as cyclists. I think this group is the ones I would like to connect with most. I want to show the benefits to one's health and mental state that getting out on a bike can bring to them

 

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