📋 AARP Report: Fewer Ageist Stereotypes in Online Images (AARP Article)

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📋 AARP Report: Fewer Ageist Stereotypes in Online...

📋 AARP Report: Fewer Ageist Stereotypes in Online Images (AARP Article)

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‎09-23-2024 04:39 PM

📋 AARP Report: Fewer Ageist Stereotypes in Online Images (AARP Article)

FROM THE ARTICLE - SEE ARTICLE FOR MORE!!!

AARP Report: Ageist Stereotypes in Online Images Declining.

Marketing more often shows older adults as active, but work is still needed.

By Natalie Missakian, AARP. Published September 23, 2024.

Marketing and advertising have long been rife with stereotypes that cast aging in a negative light. But that’s beginning to change online, according to new AARP research.

In images used in online media and marketing, adults 50 and older are now more likely to be shown working out at the gym or on the pickleball court, using a smartphone or wearing the latest fashions than they were in 2018, an AARP study released Monday.

https://www.aarp.org/politics-society/advocacy/info-2024/50-plus-online-portrayal.html