🍷 4 Great American Wine Regions Beyond California (AARP Article)

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Enjoy festivals, local foods and idyllic scenery.

By Bill Fink, AARP. Published September 06, 2024.

Going on a wine tasting trip is a pleasure not just for the wines, but also for the full wine country experience: trying local foods, staying at quaint inns and enjoying the scenic countryside of rolling hills arrayed with vineyards.

Customers 50-plus remain the biggest segment of wine drinkers, so there should be plenty of peers at wine tastings. A recent study from the U.S. Wine Industry Partnership reported that boomers along with older consumers make up 40 percent of today’s wine market, rising to 65 percent when the mostly 50-plus Gen X segment is included. Arizona’s wine tourism bureau confirms this trend with visitors 55-plus accounting for 40 percent of the state’s winery visits and 64 percent of wine festival attendees.

https://www.aarp.org/travel/vacation-ideas/food-drink/info-2024/wine-regions-outside-california.html