topic Re: Women's Underwear Ads on AARP Rewards in Redemption

Women's Underwear Ads on AARP Rewards

ridgeviewfarm — Tue, 27 Jul 2021 13:18:09 GMT

Just when I thought it couldn't get any worse, they've added more ads with women in bras to the half-dozen or so they already had, and now they have sunk even lower (no pun intended, because this is not a laughing matter) to showing women in underpants. There are also ads for women in bathing suits. None of these are geared toward women of AARP membership age. I'm sure the men on AARP are really enjoying seeing all these young women modeling their underclothes. Does anyone besides me find these ads totally sexist and inappropriate?

Re: Women's Underwear Ads on AARP Rewards

AARPJanelleM — Tue, 27 Jul 2021 14:31:28 GMT

@ridgeviewfarm Thanks for reaching out. What specific page are you seeing these ads? Can you please provide me with a link to the page where the ads are shown?

Re: Women's Underwear Ads on AARP Rewards

ridgeviewfarm — Thu, 29 Jul 2021 14:10:53 GMT

I'm sorry to be a day late replying to you. By the time I saw your reply yesterday, I had already done my 25 videos for the day. Here are two pages where, unfortunately, the same bra ad popped up today. Normally, I would see as many as six different ads, some worse than others, in one day. These page links don't really prove anything, because the ads are random. They pop up in different videos on different days. If you go to these pages, you aren't necessarily going to see the same ad I just saw. I find it hard to believe that AARP's advertising department is not well aware that these ads exist. This is a screenshot from the only bra ad I saw today, and this ad is certainly not the most suggestive I have seen on here. (In its entirety, the video is worse than just one clip.)

https://videos.aarp.org/detail/video/5376859232001/beginner-yoga-%E2%80%93-mountain-pose

https://videos.aarp.org/detail/video/5402406056001/ease-back-pain-by-stretching

Re: Women's Underwear Ads on AARP Rewards

GailL1 — Thu, 29 Jul 2021 18:31:15 GMT

Sounds like you might need an ad blocker. I don't see ads in the links you posted of the videos. Most major browsers (Google Chrome, Apple Safari, Firefox, Opera, and Microsoft Edge ) offer one that is free & reliable - you might just need to find it on your extensions. I think the most common one is AdBlock -

Re: Women's Underwear Ads on AARP Rewards

MichelleM50204 — Thu, 29 Jul 2021 21:39:58 GMT

I agree with you @ridgeviewfarm that these are not the greatest ads. I don't see them because like @GailL1 mentioned, I have ad blocking. When Chrome changed to the tab grid layout, I changed my primary browser to Brave which automatically blocks ads. Nice to not have to deal with ads before the videos (and saves time)!

Re: Women's Underwear Ads on AARP Rewards

ridgeviewfarm — Fri, 30 Jul 2021 13:29:26 GMT

Thank you for the suggestion. However, the fact that I personally am seeing these ads is not the issue. The issue is the fact that these ads exist on AARP at all. They are in poor taste for this site, suggestive, and sexist.

Re: Women's Underwear Ads on AARP Rewards

ridgeviewfarm — Fri, 30 Jul 2021 13:29:52 GMT

Re: Women's Underwear Ads on AARP Rewards

AARPJanelleM — Mon, 02 Aug 2021 16:27:46 GMT

@ridgeviewfarm Thanks for bringing these ads to our attention. The rewards team does not control the ads that show up on the videos. We have flagged these ads to the ad team and we can prevent this brand/ad from showing again.

Re: Women's Underwear Ads on AARP Rewards

ridgeviewfarm — Mon, 02 Aug 2021 21:19:51 GMT

Thank you! Let's hope that takes care of the problem.

Re: Women's Underwear Ads on AARP Rewards

AARPJanelleM — Tue, 03 Aug 2021 11:32:40 GMT

@ridgeviewfarm You're welcome!