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Treasured Social Butterfly

Re: "Dilly, Dilly" THIS!!! A PR Gem.....

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erikm219989 wrote:

For some reason, this has gotten me thinking we could end up getting someone with a Drunka Lunka nickname responding to this in dispute of Bud Light's medieval based Cease & Desist over Dilly Dilly, followed by rants of too many trademarked brewery and beer names out there to count, while sounding like they are drunk posting under the influence of alcohol.


Awesome!  My kinda guy!


"FAKE 45 #illegitimate" read a sign at the Woman's March in Washington DC, January 21, 2017.
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Treasured Social Butterfly

Re: "Dilly, Dilly" THIS!!! A PR Gem.....

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I make drunka lunka in my tub...its trademarked
So it begins.
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Re: "Dilly, Dilly" THIS!!! A PR Gem.....

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For some reason, this has gotten me thinking we could end up getting someone with a Drunka Lunka nickname responding to this in dispute of Bud Light's medieval based Cease & Desist over Dilly Dilly, followed by rants of too many trademarked brewery and beer names out there to count, while sounding like they are drunk posting under the influence of alcohol.

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Re: "Dilly, Dilly" THIS!!! A PR Gem.....

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Indeed - that was a superb notice and a gauntlet thrown down that the majority will have to admit is so far beyond their capacities that any imitation would be pathetic indeed...

 

 

Have pity for Melania - she wakes up with a jerk every morning
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"Dilly, Dilly" THIS!!! A PR Gem.....

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Now.....Bud Lite GETS IT!!!

 

@Epster

 

A comment was made today suggesting the PR staff may be failing those accused of sexual harrassment....here the PR dept. hit it out of the park, IMO......

 

Background story......

 

Bud Lite has produced and aired two brilliant Bud Lite ads....they are here for your pleasure if you have not seen them:

 

 

 

 

Now, to present day......

 

Bud Light threatens Minneapolis brewery with pit of misery in medieval-style cease-and-desist order

 

A man dressed in medieval garb delivered an unusual cease-and-desist letter to a Minneapolis brewery Friday.

 

As Modist Brewery unleashed its new beer, called “Dilly Dilly” Mosaic Double IPA, named after the popular Bud Light commercials, it was immediately scolded — in medieval language — via a message from the king, or rather Anheuser-Busch InBev.

 

video posted on the brewery’s Facebook page of the unidentified man reading from a parchment paper scroll on behalf of Bud Light has already received 19,000 views. The brewery has since sold out of its 200 crowlers of the new beer.

 

“Hear ye, hear ye!” he began. “Dear friend of the crown, Modist Brewery Company, congratulations on the new brew: Dilly Dilly Mosaic Double IPA ...” the man read. “We are duly flattered by your royal tribute. However, ‘Dilly Dilly’ is the motto of our realm. So we humbly ask that you keep this to a limited addition one-time-only run. This is by order of the king. Disobedience shall be met with additional scrolls, then a formal warning, and finally, a private tour of the pit of misery.”

 

 

According to The Growler Magazine, the owners had an idea they would be getting a message from Bud Light after they found out “Dilly Dilly” had already been trademarked as a slogan.

 

“But then we said, ‘Screw it, let’s see what happens.’ And that’s what happens,” Kale Anderson told the magazine.

 

The brewery’s lawyer, Jeff O’Brien, told the Star Tribune Friday evening that he has seen plenty of cease-and-desist letters, but nothing like this.

 

“There’s so many brewery names and beer names out there, and we try to resolve it short of suing each other,” O’Brien said. “They did it in a funny way and protected their mark. I thought it was a really cool way of handling it.”

 

O’Brien said Modist can sell the rest of the Dilly Dilly at the taproom, but won’t be able to brew it again under that name.

 

The scroll was hung under the “Dilly Dilly” sign at the brewery and may be framed, he added.

To add to the good-natured request, Bud Light offered the brewery two “thrones” at the Super Bowl — better than the pit of misery.

 

Dilly Dilly 3

 

AWESOME!!!


"FAKE 45 #illegitimate" read a sign at the Woman's March in Washington DC, January 21, 2017.
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